the Nxt Dimension Branding
the Nxt Dimension is a company that specialized in bringing people together through clothing without labels. These clothing options are not meant to create individual niche groups, but to join people together through a common element.
Currently operating online and through popup stores, the Nxt Dimension needed a brand that captured the idea of creating connections. The client requested the use of geometric shapes and earth tones, which changed in the end to a more neutral color palette.
Brand is currently in use by the client.
Research
Moodboard
A compilation of images representing colors, type, and imagery relating to the message of creating connections.
Sketches
Original sketches for this brand were done in pencil before moving to the digital stage. The client then changed their name, which resulted in a redo and moving straight to digital options to restart the campaign.
Geometric Additions
The client requested a geometric feel for their final logo along with an earthy color palette. In the end the client chose a more neutral color palette but maintained the geometric shapes.
Assets
T-Shirt Tag
Single color version of the color to apply to personalized tags inside garments. This idea helps promote brand identity with each garment sold.
Apparel Tags
Front and back tag design that emphasizes the mission of the company. These tags could be mailed with orders or used in a physical storefront for pricing and brand information.
Business Card
Created for the founder to use during networking and marketing efforts.