Gracie’s on West Main Branding
Gracie’s on West Main is a restaurant located in Lancaster, Pennsylvania that opened in 2003. Voted best breakfast several years in a row, Gracie’s on West Main features American diner and comfort food with interesting flavor combinations and a unique twist.
The client in this project requested a vintage look that showcased the handwritten chalk feeling that is promoted on the restaurant walls. Client requested to stay away from generic icons, in addition to spoon/fork concepts.
Project was created for an MFA Thesis with limited overview from faculty. Brand has been adopted and expanded since finishing the final project in 2018.
Branding Guide
Guide created for the client that showcases type, color, spacing, assets and additional elements for future use.
Research
Moodboard
A compilation of images representing colors, type, and imagery relating to the message of creating connections.
Creative Brief and Mindmap
Creative brief outlining initial client information and research points given through the first client interaction. Mindmap created as a research tool to expand on the ideas of the new Gracie’s on West Main branding concept.
Sketches
Digital sketches created on the iPad with an Apple Pencil, shared with the client who narrowed down to three concepts. These concepts were expanded into the final version currently in use.
Process Book
Designed as part of the MFA Thesis, this process book outlines all the research steps taken to create the brand.
